Overview

 Conducting Business to Business research in Africa requires a very good understanding of your audience, creative thinking about access, structure to ensure quality and collaboration for a successful outcome.

 In this interactive webinar we focus on some practical strategies to achieve a successful project.

Who should attend

 Suppliers, field agencies and buyers of B2B Research in Africa

We would love you to join us to learn, share and question.

Moderator

Jonathan Karanja, Managing Director, Frontier Consulting Services Ltd, Kenya

Speaker

Marylou Kneale, Founder and Managing Director, Livingfacts, South Africa

Marylou has over 30 years worth of insights and research experience in Marketing and Customer related research with a particular emphasis on B2B markets.

She is the Founder and Managing Director at Livingfacts, a full service agency. Livingfacts focusses on understanding business to business markets, SMEs, decision makers and high income individuals to inform strategy and tactical decision making.

In this time she has covered all aspects of research from client management, project development, execution, field management, sampling, data analysis and interpretation to presentations.

 She is a full SAMRA member, a member of ESOMAR and the Institute of Directors in South Africa.